
Ávila Auténtica
Ávila Auténtica, the collective brand created by the Provincial Council of Ávila, was established to showcase the products, businesses and establishments that form part of the province’s identity and, through them, contribute to the economic and social development of its local communities.
For Social Run for Spain 2026, Ávila Auténtica is sponsoring our race T-shirts and also contributing a selection of products from the province, bringing Ávila to Copenhagen in a very special way: literally accompanying every step of those running for the region, while also giving us the opportunity to discover it through its flavours.
And perhaps few collaborations could represent what we are trying to achieve better. Because recovering a region after the wildfires is not only about restoring its natural environment. It also means keeping its villages, producers, businesses, gastronomy and all those small local economies alive, whose future depends on the territory itself having a future.
On 6 September, we will be running in Copenhagen, but we will be wearing Ávila and tasting it too. Every T-shirt and every product will be a small invitation to turn our attention towards the province, discover it and help it move forward.













































